JajaAI Creative Specialist

AI CREATIVE SPECIALIST

Jaja Cortez

From brief to
finished creative.

Give me a brief and I’ll turn it into campaign images, static ads and video: AI tools for the making, hands-on editing for the finish.

Explore my workContact me ↗

Philippines · PHT (UTC+8)

SUNSHIFT / Peach + Citrus

WATCH · 46 SECONDS

How I take a brief to finished creative.

A short film of my process, from the brief to the finished campaign. Best with sound on.

CAMPAIGN PROJECTS

Three briefs, start to finish.

Three briefs taken from direction to a full campaign. Open one to see the board.

SUNSHIFT — A brighter lunch break.

01 · FICTIONAL BRAND

SUNSHIFT

A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.

Creative direction · AI imagery · Ad concepts

See the SUNSHIFT board →
Off camera — Three ways into one offer.

03 · CONCEPT EXPLORATION

Off camera

A faceless-content offer explored through metaphor, an everyday setting and an unexpected scene.

Ad concepts · AI imagery · Visual direction

See the concept board →

Portfolio concepts. SUNSHIFT is fictional; Coke Zero is unaffiliated spec work. No paid-media results are claimed.

ADS

Ads I’ve made,
video and static.

Strategy-led: every ad starts from a persona, a desire and a testable hypothesis. How I plan an ad →

Video ads

Client ads, from script and angle to the final edit. Five picks, five different hooks.

My role across these videos: scriptwriting, footage selection, AI generation, editing, captions and sound. Statements in the scripts are not presented as verified results.

Static ads

Eight angles, eight formats. Tap any ad to see why it works.

How I choose formats →All 40 campaign ads ↗
CravingCraving a soda? Make it SUNSHIFT.
Before / afterWant to build online without building a personal brand?
IdentityWear what you like. Drink Coke Zero.
CalloutsAll about the sip.
Occasion listBurger. Fries. Coke Zero.
CuriosityQUIET. More income doesn’t have to mean more attention.
Native noteA little note from SUNSHIFT.
Product onlyZero sugar. Served cold.

SUNSHIFT is fictional and Coke Zero is unaffiliated spec work. No paid-media results are claimed for the static ads.

SOCIAL MEDIA CREATIVES

Made for the feed,
not only the ad slot.

Carousels and single-image posts from my campaign work, designed to sit naturally in a brand’s feed.

Social-ready concepts from portfolio campaigns, not published brand posts.

AI UGC

Creator-style content,
made with AI.

See all AI UGC ↗

Fashion UGC

Mirror-selfie try-on content for a TikTok Shop fashion client: AI video and stills.

Try-on 01 · 0:13

Try-on 02 · 0:13

Try-on 03 · 0:13

See all fashion samples →

Personal projects

AI UGC I create and post on my own social channels: skincare, beauty and everyday product moments.

Skincare routine

AI video · Personal project

Outdoor product story

AI video · Personal project

These samples show product framing and creator-style imagery. All are AI-generated creative work.

Explore the collection →

HOW I WORK

I run every project
like a brand campaign.

A clear brief, one direction, a key visual, then every placement. AI tools speed up the making. The creative calls are mine.

  1. 01

    Positioning & brief

    Positioning, personas, one message.

  2. 02

    Research & direction

    References first, then one moodboard to match.

  3. 03

    Create

    A key visual, then every placement.

  4. 04

    Review & revise

    Checked against the brief before it’s final.

  5. 05

    Deliver & learn

    Clean files, and lessons carried forward.

MY ASSISTANT

Studio

An AI assistant I set up in Codex. It drafts variations, checks work against my brief and keeps project notes, so I can stay on the creative.

See my full process →
Jaja Cortez smiling in front of two elephants

A LITTLE ABOUT ME

Creative work with a marketing perspective.

I have more than two years of experience in social media and client account management, spanning content strategy, paid advertising, email marketing and performance analysis.

I bring that background to creative work: understand the audience, choose a clear message and use feedback to improve the asset.

Experience & toolkit

My experience includes content planning, client accounts, Facebook, Instagram and Google advertising, segmented email campaigns, and ecommerce reporting across Meta, Shopify and GA4.

Images & design
ChatGPT · Nano Banana · Canva · Photoshop · Affinity
Video & motion
Google Flow · CapCut · Remotion · Higgsfield · Veo · Kling
Creative coding
Claude Code · Codex
Marketing & analysis
Meta Ads Manager · Google Ads · GA4 · Shopify · Excel · Power BI

Additional training through Google, HubSpot and Extern covers digital marketing, social media, market research and data analysis.