JajaAI Creative Specialist

AI CREATIVE SPECIALIST

Jaja Cortez

From insight to
finished creative.

I develop ad strategy, refine messaging and create static ads and video—with AI supporting my process.

Explore my workContact me ↗

Philippines · PHT (UTC+8)

SUNSHIFT / Peach + Citrus

SELECTED PROJECTS

Selected work. Clear creative decisions.

Strategy, messaging and finished work across five independent projects.

SUNSHIFT — A brighter lunch break.

01 · FICTIONAL BRAND

SUNSHIFT

A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.

Creative direction · AI imagery · Ad concepts

View SUNSHIFT campaign →

All five are independent portfolio concepts; SUNSHIFT is fictional, and no brand affiliation or paid-media results are claimed.

WATCH · 46 SECONDS

How I take a brief to finished creative.

A short film of my process, from the brief to the finished campaign. Best with sound on.

HOW I CAN HELP

From the angle to the final asset.

For a brand project or a role on your creative team, I can develop a direction or build from an existing brief.

Strategy & copy

Audience and problem research, ad angles, messaging and copy refinement.

Creative production

Campaign imagery, static ads, creator-style AI content and video edits.

Refinement & delivery

Feedback rounds, hook and visual variations, placement sizes and organized final files.

ADS

Video ads,
from script to screen.

My planning connects an audience, a problem and a clear message. How I plan an ad →

Client work · My role covers script, footage selection, AI generation, editing, captions and sound; each example below explains a specific creative choice.

Video ads

Client ads, from script and angle to the final edit. Five picks, five different hooks.

My role across these videos: scriptwriting, footage selection, AI generation, editing, captions and sound. Statements in the scripts are not presented as verified results.

SOCIAL MEDIA CREATIVES

Made for the feed,
not only the ad slot.

Carousels and single-image posts from my campaign work, designed to sit naturally in a brand’s feed.

View more social graphics and the carousel

Social-ready concepts from portfolio campaigns, not published brand posts.

AI UGC

Creator-style content,
made with AI.

See all AI UGC ↗

Try-on 01 · 0:13

Fashion try-on

Client work · AI-generated creator-style video

View more fashion videos and personal projects

Fashion UGC

Mirror-selfie try-on content for a TikTok Shop fashion client: AI video and stills.

Try-on 02 · 0:13

Try-on 03 · 0:13

See all fashion samples →

Personal projects

AI UGC I create and post on my own social channels: skincare, beauty and everyday product moments.

Skincare routine

AI video · Personal project

Outdoor product story

AI video · Personal project

These samples show product framing and creator-style imagery. All are AI-generated creative work.

Explore the collection →

HOW I WORK

I lead the decisions. AI assists.

I develop the strategy when it is missing, or build from your brief; then I direct, refine and review the work.

  1. 01

    Research & strategy

    Understand the product, audience and problem.

  2. 02

    Brief & direction

    Set the message, copy and visual approach.

  3. 03

    Create

    Build the key visual, ad or video.

  4. 04

    Review & refine

    I check and refine the work with AI assistance.

  5. 05

    Deliver

    Prepare the agreed assets, sizes and versions.

MY ASSISTANT

Studio

I set the direction, refine the copy and review the final work; Studio is my AI assistant for research support, draft variations and project notes.

See my full process →
Jaja Cortez smiling in front of two elephants

A LITTLE ABOUT ME

Creative work with a marketing perspective.

I have more than two years of experience in social media and client account management, spanning content strategy, paid advertising, email marketing and performance analysis.

I bring that background to creative work: understand the audience, choose a clear message and use feedback to improve the asset.

Experience & toolkit

My experience includes content planning, client accounts, Facebook, Instagram and Google advertising, segmented email campaigns, and ecommerce reporting across Meta, Shopify and GA4.

Images & design
ChatGPT · Nano Banana · Canva · Photoshop · Affinity
Video & motion
Google Flow · CapCut · Remotion · Higgsfield · Veo · Kling
Creative coding
Claude Code · Codex
Marketing & analysis
Meta Ads Manager · Google Ads · GA4 · Shopify · Excel · Power BI

Additional training through Google, HubSpot and Extern covers digital marketing, social media, market research and data analysis.