01 / FICTIONAL BRAND
SUNSHIFT
A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.
Creative direction · AI imagery · Ad concepts
See the SUNSHIFT journey →AI CREATIVE SPECIALIST
Jaja Cortez
Campaign images.
Ads. Video.
I turn a creative brief into visuals for brands, using AI tools and hands-on editing.
Philippines · PHT (UTC+8)
SELECTED PROJECTS
From brief to finished creative.
02 / INDEPENDENT CONCEPT
Coke Zero
Music, friendship and personal style lead an independent campaign featuring older adults.
Creative direction · AI imagery · Revisions
See the Coke Zero journey →
03 / CONCEPT EXPLORATION
Off camera
A faceless-content offer explored through metaphor, an everyday setting and an unexpected scene.
Ad concepts · AI imagery · Visual direction
See the concept journey →Portfolio concepts. SUNSHIFT is fictional; Coke Zero is unaffiliated spec work. No paid-media results are claimed.
AI VIDEO PRODUCTION
AI video, from script to final edit.
My role across these videos: scriptwriting, footage selection, AI generation, editing, captions and sound. Statements in the scripts are not presented as verified results.
AI VIDEO & IMAGERY
Product moments, made with AI.
Skincare routine
AI video · Personal project
Outdoor product story
AI video · Personal project
Personal explorations of skincare, beauty and everyday product moments.
These samples demonstrate product framing and creator-style imagery. They are AI-generated creative work.
Explore the collection →MEET STUDIO
Meet my creative
assistant, Studio.
I built Studio around the way I work: start with a brief, explore a direction, then inspect and refine the result. It helps me keep the decisions together; I lead the creative work.
- Brief & researchAudience, message and references from brand websites and Facebook Ad Library.
- Create & refineDevelop imagery or video, inspect the result and correct specific issues.
- Select & deliverFinish the design, save the chosen version and carry useful feedback forward.
How Studio keeps project context
Markdown files hold Studio’s instructions, saved preferences, campaign briefs and review criteria. Studio runs during my active Codex sessions.
Explore the ad-format library →
A LITTLE ABOUT ME
Creative work with a marketing perspective.
I have more than two years of experience in social media and client account management, spanning content strategy, paid advertising, email marketing and performance analysis.
I bring that background to creative work: understand the audience, choose a clear message and use feedback to improve the asset.
Experience & toolkit
My experience includes content planning, client accounts, Facebook, Instagram and Google advertising, segmented email campaigns, and ecommerce reporting across Meta, Shopify and GA4.
- Images & design
- ChatGPT · Nano Banana · Canva · Photoshop · Affinity
- Video & motion
- Google Flow · CapCut · Remotion · Higgsfield · Veo · Kling
- Creative coding
- Claude Code · Codex
- Marketing & analysis
- Meta Ads Manager · Google Ads · GA4 · Shopify · Excel · Power BI
Additional training through Google, HubSpot and Extern covers digital marketing, social media, market research and data analysis.