Skincare routine
AI video · Personal project
AI CREATIVE SPECIALIST
Jaja Cortez
Creative direction.
Made visible with AI.
I create campaign images, static ads and video content for brands. My work combines creative direction, AI tools and hands-on editing—from the first concept to the finished asset.
View static adsContact meBased in the Philippines · PHT (UTC+8)
Campaign concepts · AI UGC · Creative systems
SELECTED STATIC ADS
Static ads with
a clear message.
Explore 12 selected ads from two concept campaigns. Open an image to see the full design and the thinking behind it.
SUNSHIFT is a fictional fruit-soda brand. Coke Zero is an independent concept campaign, with no brand affiliation. These are creative samples; paid-media results are not claimed.
VIDEO CREATIVE & EDITING
Video built
around the story.
21 vertical edits featuring creator presentations, faceless storytelling and product ads. Browse by creative approach to compare hooks, pacing and calls to action.
Browse the collection
See AI UGC samples ↓Presented as examples of my creative and editing work. Statements within the supplied ads are part of their scripts, not verified campaign results or my personal results.
AI VIDEO & UGC
AI imagery
and creator-style video.
Personal projects exploring skincare, beauty and everyday product moments through AI-generated images and short videos.
Product in motion
AI video · Personal project
Outdoor product story
AI video · Personal project
Skincare presentation
AI video · Personal project
Creator-style demo
AI video · Personal project
Beauty and product imagery
Product detail, natural settings and beauty portraits.
Outdoor skincare story
AI-generated image · Personal project
Serum & skin detail
AI-generated image · Personal project
Beauty tool close-up
AI-generated image · Personal project
Beauty portrait
AI-generated image · Personal project
Everyday creator moment
AI-generated image · Personal project
Product routine
AI-generated image · Personal project
AI-generated personal-project samples, presented as creative work rather than customer testimonials.
CREATIVE VARIATIONS
One brief.
Three creative approaches.
The brief
Make SUNSHIFT the bright, fizzy companion to a weekday lunch. Keep the product and occasion consistent; vary the hook and visual treatment.
Headline + occasion
Lead with a soda craving. Show the can beside lunch so the use occasion is immediately clear.
Lifestyle + social treatment
Show the same lunch occasion through a handheld product shot and a social-style layout.
Note + product
Turn the lunch message into a handwritten reminder beside the product.
Three variations developed from one concept brief. These examples have not been presented as paid-media test results.
MY CREATIVE PROCESS
A clear brief.
A review loop.
A finished asset.
I follow the same core process for images and videos. Studio, my assistant in Codex, helps me organize the brief, develop ideas and review the work. I also use Claude Code and Codex to build creative tools and develop motion with Remotion. I guide the creative decisions and make the final selection.
- 01 / UNDERSTAND
Set the brief
Define the audience, objective, message and deliverables. Research references, gather product details and decide what must stay consistent.
- 02 / CREATE
Build the direction
Develop the concept with Studio, choose references and prepare prompts or scripts. Generate imagery, assemble video or use Claude Code and Codex to build motion in Remotion.
- 03 / REVIEW
Check against the brief
Inspect the actual output. For images, check product details, text and visual consistency. For video, also review pacing, captions, audio and the message.
- 04 / REFINE
Correct and recheck
Apply specific feedback, then inspect the revision again. Use Canva, Photoshop or Affinity for design finishing and CapCut for video editing when the project calls for them.
- 05 / DELIVER
Save the selected version
Make the final selection, export the required formats and preserve the original files. Save useful decisions and feedback so the next session starts with context.
THE PROCESS IN PRACTICE
Two examples from the image work.
A reference establishes the direction. Specific feedback improves the result.
AOne product.
One product.
A campaign world.
Starting point: the SUNSHIFT Peach + Citrus packaging reference.
Direction: a bright weekday lunch break, with cobalt, yellow and peach connecting the imagery.
Result: product-led ads and an editorial image family.
A new scene generated from a product reference.
BMake the scene
Make the scene
match the message.
Early draft: the scene needed to support “Pizza night” more clearly and keep the headline unobstructed.
Revision: a nighttime tabletop, direct flash and a simple hand reaching for a slice.
Result: the occasion reads immediately; the campaign signoff stays consistent.
Original and revised versions from the same concept campaign.
PRODUCT CAMPAIGN
SUNSHIFT.
A brighter lunch break.
A consistent palette of cobalt blue, peach and yellow connects product portraits, sensory details and everyday lunch scenes.
ONE IDENTITY / THREE ROLES
One visual identity.
A complete image library.
01 · Establish
Product portraits make the can and its colors recognizable.
02 · Make it tangible
Fruit, fizz and condensation bring the sensory details closer.
03 · Give it context
Lifestyle frames place the product inside a familiar lunch break.
CONCEPT EXPLORATIONS
Digital-product ads.
Three distinct concepts.
Three distinct approaches to a faceless AI-content offer: a visual metaphor, a creator’s everyday setting and an unexpected spotlight scene.
More of the making
A paper-to-plane metaphor makes the creative benefit visible.
Build online. Stay off camera.
A creator-at-work scene connects the message to a familiar routine.
You don’t need the spotlight
An empty chair in a spotlight illustrates a message about creating without appearing on camera.
Independent creative concepts. No income or campaign performance results are claimed.
MY CREATIVE SYSTEM
Start with research.
Build around the message.
I look for inspiration in Facebook Ad Library, brand websites and other creative references. I study hooks, layouts and product framing, then use my format library to shape an original execution around the brief.
01 · Research references02 · Define the angle03 · Adapt a format04 · Make & refine
Choose a format to see an example and its creative approach.
Campaign adaptation
Adapted from the Static Ad Generator framework. Each SUNSHIFT example uses original concept copy rather than unsupported statistics, testimonials or press endorsements.
MEET MY AI ASSISTANT
I direct the work.
Studio works with me.
Studio is my AI creative assistant, configured inside Codex through Markdown files. I built its instructions around how I develop ideas, review images and carry a project from one session to the next.
STUDIO / MY CREATIVE ASSISTANT
My direction.
Our working process.
A record of what comes next.
A working brief.
Saved as a system.
It began with a simple need: help with images and design. I developed that into a file-based AI agent workflow with a defined role, saved preferences, campaign briefs and explicit review criteria.
- Instructions
- Markdown files define Studio’s role, tools and creative workflow.
- Memory
- Saved preferences and feedback keep the direction consistent.
- Project context
- Briefs, references and status notes preserve the decisions behind the work.
- Review loop
- Generate, inspect, correct and save a selected version for my final review.
Studio runs during my active Codex sessions. I set the direction, review the output and make the final creative decisions.
The assistant supports the process.
Studio keeps the brief, review criteria, selected versions and project notes together. Its saved Markdown files help me carry decisions between active sessions.
See my image and video process ↑
EXPERIENCE & APPROACH
Creative work,
informed by experience.
I have more than two years of experience in social media and client account management. My work spans content strategy, paid advertising, email marketing and performance analysis.
That background shapes how I approach creative work: understand the audience, choose a clear message, make the asset and use feedback to improve it.
Social media & contentMarketing analyticsAI creative production
01 / CONTENT & SOCIAL
Plan and manage content
Competitor research, positioning, content calendars, carousels and captions. Experience managing social pages, Google Business Profile and client accounts, including B2B automotive content for technical audiences.
02 / CAMPAIGNS
Connect the channels
Facebook, Instagram and Google advertising, supported by audience targeting, budget decisions and segmented email campaigns. Keep the message consistent across platforms.
03 / ANALYTICS
Turn data into next steps
Monthly performance reporting and ecommerce analysis across Google Ads, Meta, Shopify and GA4. Examine channel performance, attribution gaps and checkout behavior to guide recommendations.
04 / CREATIVE SYSTEMS
Build a repeatable process
AI product imagery, creator-style content and video, supported by reusable prompts and creative direction. My projects include image-prompt and video-template libraries, ad-format exploration and Studio’s saved workflow.
MY TOOLKIT
Tools for each stage of the work.
Image & concept
ChatGPT · Nano Banana
Creative strategy & prompt development
Design & finishing
Canva · Photoshop · Affinity
Layout, typography & export
Video & motion
Google Flow · CapCut · Remotion
Higgsfield · Veo · Kling
Claude Code & Codex for creative coding and motion
Marketing & analysis
Meta Ads Manager · Meta Business Suite
Google Ads · GA4 · Shopify
Excel · Power BI
Additional training includes digital marketing, social media and inbound marketing, market research, and data analysis through Google, HubSpot and Extern.