
01 / FICTIONAL BRAND
SUNSHIFT
A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.
Creative direction · AI imagery · Ad concepts
See the SUNSHIFT journey →AI CREATIVE SPECIALIST
Jaja Cortez
I turn a creative brief into visuals for brands, using AI tools and hands-on editing.
Philippines · PHT (UTC+8)
SELECTED PROJECTS

01 / FICTIONAL BRAND
A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.
Creative direction · AI imagery · Ad concepts
See the SUNSHIFT journey →
02 / INDEPENDENT CONCEPT
Music, friendship and personal style lead an independent campaign featuring older adults.
Creative direction · AI imagery · Revisions
See the Coke Zero journey →
03 / CONCEPT EXPLORATION
A faceless-content offer explored through metaphor, an everyday setting and an unexpected scene.
Ad concepts · AI imagery · Visual direction
See the concept journey →Portfolio concepts. SUNSHIFT is fictional; Coke Zero is unaffiliated spec work. No paid-media results are claimed.
AI VIDEO PRODUCTION
My role across these videos: scriptwriting, footage selection, AI generation, editing, captions and sound. Statements in the scripts are not presented as verified results.
AI VIDEO & IMAGERY
AI video · Personal project
AI video · Personal project
Personal explorations of skincare, beauty and everyday product moments.
These samples demonstrate product framing and creator-style imagery. They are AI-generated creative work.
Explore the collection →MEET STUDIO
I built Studio around the way I work: start with a brief, explore a direction, then inspect and refine the result. It helps me keep the decisions together; I lead the creative work.
Markdown files hold Studio’s instructions, saved preferences, campaign briefs and review criteria. Studio runs during my active Codex sessions.
Explore the ad-format library →
A LITTLE ABOUT ME
I have more than two years of experience in social media and client account management, spanning content strategy, paid advertising, email marketing and performance analysis.
I bring that background to creative work: understand the audience, choose a clear message and use feedback to improve the asset.
My experience includes content planning, client accounts, Facebook, Instagram and Google advertising, segmented email campaigns, and ecommerce reporting across Meta, Shopify and GA4.
Additional training through Google, HubSpot and Extern covers digital marketing, social media, market research and data analysis.