JajaAI Creative Specialist
← Selected projects

01 / FICTIONAL BRAND

SUNSHIFT.
A brighter lunch break.

A Peach + Citrus soda campaign connecting product imagery, lunch occasions and ad variations.

My role Creative direction · AI imagery · Ad concepts

THE THINKING, MADE VISIBLE

From fictional brand to campaign.

A product identity becomes a visual world, then a set of ads with different jobs.

  1. 01 / THE START

    Define the product

    Peach + Citrus soda. A bold can and a weekday lunch occasion give the concept its starting point.

  2. 02 / THE WORLD

    Make it recognizable

    Cobalt, peach and yellow connect the product, lighting and materials.

  3. 03 / THE CAMPAIGN

    Give it a real moment

    Place the can at lunch so the imagery communicates when to reach for it.

  4. 04 / THE AD

    Choose the message

    “Craving a soda?” turns the same occasion into a direct headline and product invitation.

The brief

Make Peach + Citrus soda the bright, fizzy companion to a weekday lunch. Keep cobalt, yellow and peach consistent across the product and its surroundings.

Lunch occasion
Flavor spotlight
A handwritten reminder

Starting point → campaign execution.

A

One product.
A campaign world.

Starting point: the SUNSHIFT Peach + Citrus packaging reference.

Direction: a bright weekday lunch break, with cobalt, yellow and peach connecting the imagery.

Result: product-led ads and an editorial image family.

A new scene generated from a product reference.

Starting point / packaging reference
Result / weekday lunch ad

One identity, three image roles.

Product portraits establish the can. Close-ups make the cold texture tangible. Lifestyle imagery places it in a familiar moment.

Establish the product
Bring texture closer
Give it a lunch setting

SUNSHIFT is a fictional portfolio brand. These are creative samples; paid-media results are not claimed.

Explore all SUNSHIFT ads →