JajaAI Creative Specialist
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02 / INDEPENDENT CONCEPT

Coke Zero.
Good Taste. Own Rules.

Music, friendship and personal style lead an independent campaign featuring older adults.

My role Creative direction · AI imagery · Revisions

THE THINKING, MADE VISIBLE

From campaign attitude to finished ad.

Personal choice connects the casting, everyday moments and final message.

  1. 01 / THE DIRECTION

    Good Taste. Own Rules.

    Older adults, expressive styling and personal choice establish the campaign attitude.

  2. 02 / THE SCENE

    Find a familiar occasion

    Music and everyday rituals give that attitude a specific setting.

  3. 03 / THE REVIEW

    Check the message

    The early pizza scene did not clearly communicate a nighttime occasion.

  4. 04 / THE REVISION

    Make the occasion clear

    A night setting and direct flash make “Pizza night” visible while keeping the signoff.

The brief

Express “Good Taste. Own Rules.” through older adults enjoying music, friendship and personal style. Use direct headlines and a consistent campaign signoff.

Your music
Personal style
Campaign signature

A revision with a clear purpose.

B

Make the scene
match the message.

Early draft: the scene needed to support “Pizza night” more clearly and keep the headline unobstructed.

Revision: a nighttime tabletop, direct flash and a simple hand reaching for a slice.

Result: the occasion reads immediately; the campaign signoff stays consistent.

Original and revised versions from the same concept campaign.

Early draft / before correction
Revised / pizza-night scene

Independent Coke Zero concept; no brand affiliation or paid-media results claimed.

Explore all Coke Zero ads →